KirkwoodGolf: Aberdeen Asset Management partner with Beth Allen

Tuesday, January 31, 2017

Aberdeen Asset Management partner with Beth Allen

Aberdeen Asset Management is pleased to announce that American golfer Beth Allen is to join its stable of global golf ambassadors.

Allen, 35, made history on the Ladies European Tour in 2016 when she became the first American in the tour’s 38-year history to win the Order of Merit. Allen who has lived in Edinburgh for the last two years considers Scotland her second home and will carry the Aberdeen Asset Management logo on her collar and chest at all tournaments she competes in. In 2017, Allen’s schedule will be split across both the LET and LPGA after she finished tied sixth at the final stage of LPGA Q-School.

The Americas continue to be a key growth market for Aberdeen so this association with an American player playing across both female professional tours is intended to deliver brand awareness in key markets globally.

Commenting on the announcement, Martin Gilbert, CEO of Aberdeen Asset Management, said: "We are looking forward to welcoming Beth Allen as an Aberdeen ambassador. Our golf ambassadors act as extensions of our team both on and off the course and we believe Beth’s dedication to the sport along with the fact she plays across both tours will help us promote our brand globally."

“I have wanted to represent Aberdeen Asset Management since moving to Scotland so I am thrilled,” said Allen. “Aberdeen’s strong support of Scottish Golf at all levels of the game is unparalleled and I look forward to representing the brand across both the LPGA and Ladies European Tour. The Aberdeen Asset Management Ladies Scottish Open is one of my favourite events so I was thrilled to hear it has been co-sanctioned between the LET & LPGA this year onwards. With the atmosphere and the fans that follow me round in Scotland, it really feels like home.”

Allen, who turned pro in 2005 has spent most of her off weeks in Scotland for the last four years and will return to Dundonald for the Aberdeen Asset Management Ladies Scottish Open from 27-30 July. Her first professional win came at the 2015 Ladies European Masters and she followed that win up with a second title in 2016 at the Ladies Open de France. Her first event of the 2017 season will come in Australia at the Victoria Open on the Ladies European Tour, from 9-12 February.